The National Association of Realtors (NAR) settlement is shaking up the real estate industry, and for agents, it’s a prime time to rethink your strategies—particularly remarketing! Whether you’re new to the game or a seasoned pro, this guide will help you make remarketing work smarter, not harder, in light of these changes.
What’s the Deal with the NAR Settlement?
The NAR settlement has introduced shifts in how commissions are disclosed and negotiated, which could change the way buyers and sellers interact with agents. But here’s the silver lining: while the industry evolves, it’s the perfect opportunity to fine-tune your digital marketing, especially remarketing, to stay ahead of the curve.
What is Remarketing?
Remarketing is like giving potential clients a friendly nudge. It’s a digital strategy where you target people who’ve interacted with your website, listings, or social media but didn’t take the plunge. Think of it as your virtual “Hey, still interested?”
Why Remarketing Matters Now
In a post-settlement world, transparency is king. Buyers and sellers are researching more than ever, comparing services, and taking their time to choose an agent. Remarketing keeps you front and center in their minds during that decision-making process.
Fun & Educational Tips to Maximize Remarketing
- Segment Your Audience
Not all potential clients are the same! Some are window-shoppers, while others are ready to buy. Create different campaigns tailored to each group, like:
- “Thinking of Selling? Here’s What You Need to Know Post-Settlement.”
- “Buyer’s Guide: How Commission Changes Benefit You.”
- Use Eye-Catching Creative
Your ads should pop! Use vibrant images of homes, playful headlines, and even emojis (yes, emojis!) to grab attention. For example:
“Missed That Dream Home? Let’s Find Another!” - Highlight Your Value
With increased transparency, it’s more important than ever to showcase your expertise. Run remarketing ads that say:
- “Trusted Agent in [Your Area]: Over 50 Happy Clients!”
- “Navigating the New Real Estate Landscape Made Easy.”
- Incorporate Video
People love video! A quick 30-second ad featuring you giving tips or showcasing a listing can create a personal connection. Bonus points if your pet or quirky personality shines through! - Offer Free Resources
Tempt them back with value-driven content like:
- “Download Our Free NAR Settlement Impact Guide!”
- “Top 10 Tips for Buying Your First Home in Today’s Market.”
Tools to Make Remarketing Easier
Not a tech whiz? No problem! Platforms like Google Ads and Facebook Ads Manager make setting up remarketing campaigns easy-peasy. Plus, tools like Canva can help you create eye-catching visuals without a design degree.
Final Thoughts
The NAR settlement may seem daunting, but it’s also a golden opportunity to level up your marketing game. By focusing on remarketing, you can stay ahead of competitors, win new clients, and adapt to an industry in flux.
So, what are you waiting for? Let’s turn those almost-clients into closed deals! 